Manufacturers adopt low-price strategies to impact sales, and global LED bulb prices continue to fall in October

According to the latest price report from LEDinside, an LED research center of TrendForce, in October 2017, the global price of LED bulbs continued to decline, and the average retail price of LED bulbs that replaced 40-watt incandescent lamps fell by 1.7% to US$6.2; replacing 60-watt incandescent lamps The average retail price of LED light bulbs fell 1.7% to $7.4.

LEDinside analyst Yu Bin said that in the fourth quarter, in order to impact sales, some manufacturers adopted low-price promotion strategies, and the global LED bulb prices continued to decline in October.

LED device prices remain stable, and many manufacturers launch new products

In terms of LED packaging in China, prices continued to remain stable in October. Compared with August and September, the prosperity of the LED industry has picked up in October. Although the inventory of LED chip manufacturers has increased, it is still within the normal range. Chip prices continue to maintain stability, resulting in relatively stable LED package prices. Some manufacturers have launched new products. In terms of medium power, Lumileds has released the mid-power LUXEON Stylist series for the fashion retail and food lighting markets. Its 2835 and 3014 products use FreshFocus technology, emphasizing full color gamut and high light quality; in terms of high power, Hongli Launched anti-sulfur "screen seal" series LEDs, including AT50/AT70, with improved reliability and extended life. International manufacturers Cree and SSC have also launched new products. Small size, high brightness and high color rendering are the main pursuits.

Shocking sales, the price of bulb lamps in Europe has dropped significantly

In terms of global LED bulbs, replacing the 40-watt part, the price in Germany fell by 4.1%, which was the area with the largest decline. The price of some products fell significantly, mainly due to the low-price strategy of manufacturers, such as Osram 4W 470lm bulbs. , the price fell to $5.87, a drop of 26%. Other brands including Philips, Sylvania and other products have also declined in prices. Prices in the UK fell by 4.0%, and prices of most products declined. In addition, Osram launched 2 new products, both of which are 6W 470lm, with prices lower than the market average. Prices in China fell by 1.1%, while the prices of most products remained stable, and the prices of several Philips products were lowered. Prices in Japan rose by 1.2%. Panasonic launched a number of new products with higher luminous efficacy than the original products, but the prices were higher than the market average. In other regions, the United States fell 1.9%, Taiwan fell 2.6%, and South Korea remained stable.

Replacing the 60-watt part, the UK area dropped by 3.7%. In addition to the decline in the price of original products in some markets, Osram and Philips have launched new low-cost new products. Among them, the 8w 806lm bulb launched by Philips is priced at only 9.3 pcs. USD, well below the market average. Prices in Japan fell by 3.6%. The prices of the original products in the market such as Panasonic and Toshiba have fallen significantly, but the prices of newly launched products are higher than the average market price. Elsewhere, Germany fell 2.8%, China fell 1.5%, the United States rose 1.1%, and South Korea and Taiwan remained stable.